By Press Release:

September 22, 2006

U.S.A to Host the 2006 LOST ENERGY DRINK ISA WORLD SURFING GAMES ON OCTOBER 14, 2006 Bringing 33 Teams to Compete in Huntington Beach, Calif.

Huntington Beach, Calif., September 22, 2006 – On October 14, 2006, at 2 p.m., the world's most prestigious surfing contest, the 2006 Lost Energy Drink ISA World Surfing Games, will officially kick off with the colorful "Parade of Nations" followed by the traditional "Sands of the World" ceremony. Teams from 33 countries including: Argentina, Australia, Barbados, Brazil, Canada, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Ireland, Italy, Jamaica, Japan, Mexico, New Zealand, Peru, Portugal, Puerto Rico, South Africa, Ecuador, Tahiti, United Kingdom, Aruba, United States, Sweden, Panama, Hawaii, Cote d’Ivoire and Venezuela will participate in the symbolic parade and sand ceremony. Both ceremonies will be a visual and emotional beginning to the nine-day contest similar to the Olympic opening ceremony.

During the “Parade of Nations,” teams will march in alphabetical order by country down the Huntington Beach Pier proudly touting their nation's flag and wearing their national colors. The teams will then pass over the contest site convening for the emblematic “Sands of the World” ceremony. In this ceremony, each team will pour sand brought from their respective country into a specially crafted acrylic box. All of the sand will be combined in a ceremonious display of unity, brotherhood and respect for the ocean. The significance of the ceremony, a tradition pioneered by ISA president Fernando Aguerre in the 1996 World Games, is paramount to the ISA's hopes for a peaceful world and continued spirit of community throughout the sport of surfing. The ceremony will also feature welcoming speeches by Dave Sullivan, mayor of Huntington Beach as well as event hosts Mike Gerard and Fernando Aguerre.

Photo credit: AJ Neste

The International Olympic Committee (IOC), the world's most important sport body, recognizes the ISA as the world governing authority for surfing and waveriding sports. Inspired by the Olympic spirit, the 2006 Lost Energy Drink ISA World Surfing Games showcases athletes competing on behalf of their respective country. The top four finalists in each division are awarded gold, silver, bronze and copper medals, as well as the top four national teams.

Also present at the ceremony will be the esteemed IOC trophy which is awarded to the winning team during the Closing Ceremonies. As revered in the Olympics, cultural identity, team spirit and moments of great personal triumph are hallmarks of the event. For more information, visit: .Surfing America.org or www.isasurf.org.

About Surfing America

Surfing America is the ISA-recognized National Governing Body (NGB) for surfing in the United States and is responsible for holding the official USA Championships and for selecting and fielding the official USA Surf Team. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the World Governing Authority for surfing, bodyboarding, and surfriding.

Surfing America, Inc. is an IRS recognized 501(c) 3 charitable organization. All donations made to Surfing America are tax deductible to the fullest extent allowed by the law. Donation checks should be made payable to: Surfing America, 33157 Camino Capistrano, Suite B, San Juan Capistrano, CA 92675. End of year tax receipts are sent to every individual donor of more than $250. For donations under $250, a cancelled check or credit card statement is sufficient evidence for IRS purposes. Surfing America will send a tax receipt to any donor who requests one.

About International Surfing Association (ISA)
The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the World Governing Authority for surfing, bodyboarding and surfriding. It was originally founded as the International Surfing Federation in 1964 and has been running world championships since 1964, and the Junior World Championships since 1980.

ISA membership includes the surfing National Governing Bodies (NGBs) of over 50 countries on six continents. Its headquarters are located in San Diego, California. It is presided by Fernando Aguerre, first elected in 1994 in Rio, and re-elected five times since. The ISA's four Vice Presidents are from South Africa, Australia, Hawaii and the USA.

About Lost Energy drink
...Lost is the authentic energy drink brand for those of us who connect with the youthful action sports lifestyle. …Lost’s roots are in producing surfboards and action sports apparel sold only in core surf, skateboard and snowboard shops. The crew at MONSTER makes …Lost with a select blend of vitamins, herbs and amino acids for a powerful boost and a crisp flavor that tastes good and mixes even better. …Lost is the #8 Energy Brand in the US. *Source AC Nielsens Total US CTMM 13 weeks ending 7/29/06

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